Businesses want to increase profits. One surefire method of increasing profits is via SMS Marketing. Yes, I’m not kidding. Many businesses are seeing an increase in profits when they include Mobile Marketing as a strategy. The Mobile market is perhaps the best segment to do a product promotion as well as product and services introduction.
The first “S” in SMS means “Short”. This means that every SMS marketing message you send out is limited to the 160 max character length. As such, messages ought to be short, concise and straight to the point. Send a message in more than 2 messages and you will lose the attention of the customer.
What then should you put into your SMS Marketing messages? Here are a few things all of your text messages should include:
1. The Name of Your Business
Obviously, displaying the name of your business lets people know who you are as a company. People like to know who they are receiving text messages from, so be sure to give them that information every single time. This will put them at ease as they know exactly why they are receiving the message.
There are two ways to do this:
- Put your company’s name as the sender. However, the drawback of this type is that customers are not given an option to reply with questions since there’s no phone number present.
- Provide your business number as the sender. However, don’t forget to put the name of your business in the body of the message.
2. Give Them the Option to Opt-Out
The good thing about SMS Text Message marketing is that people opt-in to your list, which means they WANT to receive your promotional offers and messages. However, there should be an easy way to opt-out of the list if someone wants to do so. Knowing that they have an easy option to opt-out makes a lot of people feel more at ease when it comes to opting-in to your list.
At the end of each text message, make sure there is an option available for members of your list to opt-out if they choose to do so. This is important and currently missing in many SMS Marketing messages I receive today. So, please, if you are running an SMS campaign, provide the means for your subscribers to opt out and make sure they know the option is available to them clearly.
3. Incorporate a Call-to-Action
In your SMS, be sure to tell people what you want them to do. If you don’t tell them to do it, most won’t. For instance, if you want them to bring the coupon into your business to redeem it, tell them that in the text message so there’s no misunderstanding about how they can redeem it.
Ok, now you know the 3 must haves in your Mobile Marketing SMS Text Messages. Lets take a look at a few sample text messages shall we?
“Ikhwan Sports 20%OFF Everything On SALE 4 Days ONLY! Ends Dec 21st. Shop InStore or www.ikhwansports.com. Special gifts for first 20 daily. SMS STOP to optout.”
“Gajet Gajet Islamik Fans. Salam Maulidur Rasul! Reply SAW13 in next 30min & get 13% discount coupon. Go http://bit.ly/SAW13 2 win prizes! SMS STOP to optout.”
“Seminar Baitul Muslimah PICC 21 Jan 2013. Visit Muslimah Shop booth 21 opposite main entrance. Show SMS & get free scarf & other free gifts. SMS STOP to optout.”
Note: The above SMS are just samples. The company, events and links do not exists.
Do you have samples of SMS you received which made you take action? How about those that annoyed you? Share them with me and others would you?
You can download your Free Report on Running an Effective SMS Marketing Campaign by clicking on the following link – http://kodeexii.net/pakarsms